A toast to J.R.R. Tolkien's birthday January 3, 1892 on this day in 2015. "The Toast" is done thusly: at 9pm your local time, stand, say "The Professor", and take a drink of a beverage of your choice, non-alcoholic is fine. (We had soda.) In-game in LotRO, we used a beverage or the emote of /drink.
Didn't make it? A late toast is still an honor to his memory.